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Email Marketing

Posted in EeMail MarketingThe IMC DictionaryEMAIL MARKETINGThe post Email Marketing appeared first on The IMC Dictionary.

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Editorial Link

Posted in AuthorityESearch engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered. Many paid links, such as those...

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Edgerank

Posted in EFacebookThe algorithm that is used to determine which friends you interact with – and so appear most often on your news feed.   //// http://techcrunch.com/2010/04/22/facebook-edgerank/ ////...

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Earnings Per Click

Posted in EPPCMany contextual advertising publishers estimate their potential earnings based on how much they make from each click.The post Earnings Per Click appeared first on The IMC Dictionary.

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External Link

Posted in ELink BuildingLink which references another domain. Some people believe in link hoarding, but linking out to other related resources is a good way to help search engines understand what your...

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Expert Document

Posted in EUncategorizedQuality page which links to many non-affiliated topical resources. See also: Hilltop: A Search Engine based on Expert DocumentsThe post Expert Document appeared first on The IMC...

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Everflux

Posted in ESearch EnginesMajor search indexes are constantly updating. Google refers to this continuous refresh as everflux. In the past Google updated their index roughly once a month. Those updates...

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Ethical SEO

Posted in ESearch Engine OptimizationSearch engines like to paint SEO services which manipulate their relevancy algorithms as being unethical. Any particular technique is generally not typically...

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Entry Page

Posted in EUncategorizedThe page which a user enters your site. If you are buying pay per click ads it is important to send visitors to the most appropriate and targeted page associated with the...

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Emphasis

Posted in EUncategorizedAn HTML tag used to emphasize text. Please note that it is more important that copy reads well to humans than any boost you may think you will get by tweaking it for bots. If...

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